For millions of morning show fans, Today Show Steals and Deals is the most anticipated segment of the day. It’s the moment when the Today Show team partners with RetailMeNot to unlock exclusive, limited-time discounts on products people actually want—from luxury skincare to smart home gadgets, trendy fashion, and everyday home essentials. If you’re tired of scrolling endlessly for deals or settling for subpar products to save money, this guide will show you how to make the most of Today Show Steals and Deals and turn “I want that” into “I got that—for less.”
What Is Today Show Steals and Deals?
Today Show Steals and Deals is a daily collaboration between NBC’s Today and RetailMeNot, a leading coupon and deal platform. Every weekday, the show’s hosts highlight 5–10 handpicked products with steep discounts (often 30–60% off retail price). The deals are exclusive to Today Show viewers, meaning you won’t find them anywhere else—including the brand’s own website or major retailers like Amazon.
The segment covers categories like:
- Home Goods (air fryers, sheet sets, kitchen tools)
- Beauty & Skincare (serums, makeup palettes, haircare)
- Fashion & Accessories (jackets, sneakers, jewelry)
- Tech Gadgets (wireless earbuds, smartwatches, portable chargers)
- Gifts (candles, gourmet food baskets, wellness kits)
Deals go live at 10 AM ET each day and typically expire within 24 hours or while supplies last. Some popular items sell out in minutes, so timing is everything.
Why Today Show Steals and Deals Matters for Savvy Shoppers
Let’s face it: saving money shouldn’t mean sacrificing quality. Today Show Steals and Deals solves two big pain points for busy shoppers:
- Curated Quality: The Today Show’s editorial team vets every product before it hits the segment. They prioritize brands with strong customer reviews, ethical practices, and a track record of delivering value. You won’t find “cheap” products—you’ll find good products at unbeatable prices.
- Time Savings: Instead of spending hours comparing prices or hunting for coupon codes, the show does the work for you. Each deal is a “steal” because it’s either an exclusive discount or a price lower than what’s available elsewhere.
- Exclusive Access: Many deals are only available to Today Show viewers. For example, a recent steal featured a Sephora Collection skincare set at 50% off—something you’d never find on Sephora’s website or in stores.
In short: Today Show Steals and Deals is like having a personal shopper who only brings you the best deals.
How to Access and Use Today Show Steals and Deals
Using Today Show Steals and Deals is simple—you don’t even have to watch the show (though it’s fun to see the hosts demo products!). Here’s your step-by-step guide:
Step 1: Find the Deals
There are two easy ways to access the day’s steals:
- Today Show Website: Visit today.com/steals for a full list of current deals.
- RetailMeNot: Head to retailmenot.com/today-show-steals-and-deals (the official partner page) for direct links to each product.
Both pages update daily at 10 AM ET.
Step 2: Shop the Deal
When you click on a product, you’ll be redirected to the retailer’s website (e.g., Target, Ulta, or the brand’s own site). The discount is usually applied automatically, but some deals require a coupon code (listed on the Today Show or RetailMeNot page).
Step 3: Check the Fine Print
Always read the details before buying:
- Expiration Date: Most deals end at 10 AM ET the next day.
- Shipping Costs: Some retailers offer free shipping with the deal; others require a minimum purchase.
- Return Policy: Make sure you can return the product if it’s not right for you (most deals follow the retailer’s standard policy).
Top Categories to Watch for on Today Show Steals and Deals
While every day brings new surprises, these categories consistently deliver the best steals:
1. Home Goods
Home upgrades are a fan favorite—and for good reason. Recent steals include:
- A Ninja Air Fryer (40% off): Perfect for crispy fries, chicken wings, and veggies with less oil.
- A Brooklinen Linen Sheet Set (35% off): Luxurious, breathable, and machine-washable.
- A KitchenAid Stand Mixer Attachment Set (50% off): Turn your mixer into a pasta maker, ice cream churner, or meat grinder.
2. Beauty & Skincare
Beauty deals are often the fastest to sell out. Past hits include:
- A Drunk Elephant T.L.C. Framboos Glycolic Night Serum (30% off): A cult-favorite exfoliant that brightens and smooths skin.
- A Charlotte Tilbury Pillow Talk Lip Set (40% off): The iconic nude lipstick plus a lip liner—ideal for everyday wear.
- A ** Dyson Airwrap** (20% off): Yes, the Dyson Airwrap—rarely discounted anywhere else.
3. Tech Gadgets
Tech lovers rejoice: Today Show Steals and Deals frequently features big-name brands at small prices. Examples:
- Apple AirPods Pro 2 (25% off): Noise-canceling, sweat-resistant, and compatible with all Apple devices.
- Fitbit Sense 2 (30% off): A smartwatch that tracks stress, sleep, and heart health.
- Anker Portable Charger (50% off): Charge your phone twice on a single charge—great for travel.
4. Fashion & Accessories
Whether you’re updating your winter wardrobe or looking for a statement piece, fashion steals deliver:
- A North Face Puffer Jacket (40% off): Waterproof, windproof, and warm enough for subzero temperatures.
- Madewell Leather Tote (35% off): A classic bag that fits your laptop, wallet, and water bottle.
- Mejuri Gold Hoop Earrings (20% off): Dainty, durable, and perfect for layering.
Tips to Maximize Savings with Today Show Steals and Deals
Want to become a Today Show Steals and Deals pro? Follow these tips:
1. Set Up Notifications
Both the Today Show and RetailMeNot offer email and SMS alerts. Sign up to get a direct link to the day’s deals as soon as they go live—no more missing out on fast-selling items.
2. Prioritize Your Wishlist
Before deals go live, make a list of what you actually need. Impulse buys are tempting, but saving money on something you’ll use is better than buying something just because it’s cheap.
3. Compare Prices (Quickly!)
While Today Show deals are usually the best available, it never hurts to do a quick price check on Google or Amazon. For example: If a pair of sneakers is $50 on the show, but Amazon has them for $45 with free shipping, go with Amazon. But if the show’s deal is exclusive, grab it fast.
4. Share with Friends
Many deals offer a “refer a friend” bonus (e.g., $10 off your next purchase if they buy something). Share your favorite steals with family or friends—you both win!
5. Act Fast
Popular items (like the Dyson Airwrap or Apple AirPods) sell out in minutes. If you see something you want, don’t hesitate—click “buy” before it’s gone.
Real Shopper Stories: How People Saved Big with Today Show Steals and Deals
Don’t just take our word for it—here’s what real shoppers have to say:
- Jane, Chicago: “I got a Lululemon yoga mat for $50 (originally $100) through the show. I’d been eyeing it for months but couldn’t justify the price. Now I use it every morning—best purchase ever!”
- Mike, Atlanta: “I bought a Sony WH-1000XM5 noise-canceling headphones for $200 off. I travel for work a lot, and these have made my flights so much better. I checked Amazon afterward—they were still full price there!”
- Sarah, Miami: “I stocked up on my favorite skincare set from Tatcha—$100 off! The set includes a cleanser, toner, and moisturizer—everything I need for my routine. I haven’t paid full price for Tatcha since I found the show.”
Busting Common Myths About Today Show Steals and Deals
Let’s clear up some misconceptions:
Myth 1: “The products are low quality.”
False. The Today Show only features products they’d recommend to their own family and friends. Recent steals include brands like Le Creuset, Apple, and Dyson—hardly “low quality.”
Myth 2: “You have to watch the show to get the deals.”
False. All deals are posted on the Today Show website and RetailMeNot page. You can shop without ever turning on the TV.
Myth 3: “Deals are only for a day.”
Mostly true—but sometimes, if a product doesn’t sell out, the deal is extended. However, 90% of deals expire within 24 hours, so don’t wait.
Myth 4: “It’s just for ‘mom’ stuff.”
False. While home and beauty deals are popular, the segment covers everything—from tech to fashion to gifts for men. There’s something for everyone.
Final Thoughts: Start Saving with Today Show Steals and Deals Today
Today Show Steals and Deals is more than just a segment—it’s a community of shoppers who love getting great products at great prices. Whether you’re a busy parent, a student on a budget, or a luxury lover looking to splurge smartly, the show has something for you.
The key to success? Be prepared. Set up notifications, make a wishlist, and act fast when you see a deal you want. With a little planning, you can save hundreds (or even thousands) of dollars a year on products you’ll actually use.
So what are you waiting for? Head to today.com/steals or RetailMeNot’s Today Show page and start shopping. Your next favorite “steal” is just a click away.