Black Friday is the most anticipated shopping event of the year, and for Victoria Secret fans, it’s a chance to score unbeatable deals on their favorite lingerie, loungewear, fragrances, and beauty products. Every year, Victoria Secret pulls out all the stops to make their Black Friday sale one of the best in the industry, and 2024 is no exception. Whether you’re shopping for yourself or picking up gifts for loved ones, the Victoria Secret Black Friday sale has something for everyone. In this guide, we’ll break down everything you need to know about this year’s sale—from what deals to expect to how to prepare to maximize your savings.
What to Expect from Victoria Secret Black Friday 2024
Victoria Secret’s Black Friday sale typically covers every category in the store, and 2024 is set to deliver even more value. Here’s a breakdown of the deals you can look forward to:
Lingerie: Bra and Panty Steals
Lingerie is the heart of Victoria Secret, and Black Friday is the perfect time to refresh your collection. This year, expect to see 40-50% off select bras—including fan favorites like the Dream Angels Push-Up Bra, the T-Shirt Bra, and the Unlined Bra. For panties, BOGO (buy one, get one) offers are a staple: look for BOGO free or BOGO 50% off on cotton, lace, and seamless styles. If you’re a fan of the PINK line, you’ll find similar discounts on their playful bra and panty sets, plus exclusive PINK Black Friday deals like 30% off all sleepwear.
Loungewear: Cozy Winter Essentials
As the weather turns cold, loungewear becomes a must-have. Victoria Secret’s Black Friday sale will feature 30-40% off cozy loungewear sets—think oversized hoodies, soft joggers, and fuzzy slippers. The PINK line’s loungewear collection, known for its vibrant colors and trendy designs, will be a highlight: expect deals like $25 for a knit hoodie (regularly $45) or $40 for a matching jogger set (regularly $70). These sets are perfect for lazy weekends, working from home, or even running errands in style.
Fragrances: Gift Sets and Mini Samples
Victoria Secret’s fragrances are iconic, and Black Friday is the best time to stock up or grab gift sets for the holidays. This year, look for 30% off all fragrance gift sets—including bestsellers like the Bombshell Holiday Set (valued at $120, on sale for $80) and the Angel Gift Set (valued at $100, on sale for $65). Each set includes a full-size perfume, body lotion, and body mist, plus a free mini sample of another fragrance. If you prefer single fragrances, expect 25% off all full-size perfumes and body mists, with free shipping on orders over $50.
Beauty: Lip Glosses and Body Care
Victoria Secret’s beauty line is often overlooked, but Black Friday deals make it worth exploring. Look for BOGO free offers on lip glosses (like the Glossy Lip Plumper) and body lotions (the Shea Butter Body Lotion is a fan favorite). You’ll also find 50% off select beauty tools—like makeup brushes and hair accessories. Don’t miss the limited-edition Black Friday beauty kits, which include a mix of mini and full-size products for a fraction of the regular price.
How to Prepare for Victoria Secret Black Friday 2024
To make the most of the Victoria Secret Black Friday sale, you need to prepare in advance. Here are some tips to get ready:
Sign Up for Email Updates
Victoria Secret sends exclusive early access codes and sneak peeks to their email subscribers. Sign up now to get a head start—you might even receive a 10% off coupon to use during the sale. Subscribers also get notified when the sale goes live, so you won’t miss out on the best deals.
Download the Victoria Secret App
The Victoria Secret app is your best friend during Black Friday. It offers app-only deals (like 15% off your first app purchase) and push notifications when popular items restock. You can also create a wishlist in the app to save your favorite products, making it easy to add them to your cart as soon as the sale starts.
Follow Social Media for Sneak Peeks
Victoria Secret’s Instagram, TikTok, and Facebook pages are great sources for Black Friday sneak peeks. They often post short videos or photos of upcoming deals, limited-edition items, and doorbuster offers. Follow them now to stay in the loop—you might even find a coupon code hidden in a TikTok video!
Check Early Access Offers
If you have a Victoria Secret Credit Card, you’ll get early access to the Black Friday sale (usually 24 hours before it goes live to the public). This is a huge advantage—you can grab popular items before they sell out. Even if you don’t have the credit card, some stores offer early access to loyalty program members, so make sure to sign up for the Victoria Secret Rewards program (it’s free!).
Online vs. In-Store Shopping: Pros and Cons
Victoria Secret’s Black Friday sale is available both online and in-store, and each option has its own benefits. Here’s a quick comparison:
Online Shopping
Pros: Convenient (shop from home), no crowds, access to exclusive online-only items (like limited-edition fragrance sets), and free shipping on orders over $50. You can also use the app to track your order and get notifications when items restock.
Cons: You can’t try on bras or loungewear to check the fit, and popular items might sell out quickly.
In-Store Shopping
Pros: You can try on bras to get the perfect fit (critical for comfort and support), access to in-store-only doorbusters (like a free Victoria Secret tote bag with any $50 purchase), and the chance to see products in person before buying.
Cons: Crowds can be overwhelming, and you might have to wait in long lines. Some stores might run out of popular items faster than online.
Past Victoria Secret Black Friday Deals to Predict This Year
Looking at past deals can help you predict what to expect in 2024. Here are some highlights from previous years:
- 2023: 50% off all bras, BOGO free panties, 40% off loungewear, and 30% off fragrance gift sets.
- 2022: 40% off select bras, BOGO 50% off panties, 35% off PINK loungewear, and free shipping over $49.
- 2021: 50% off all lingerie, 30% off fragrances, and a free $20 gift card with any $100 purchase.
Based on these trends, 2024’s Victoria Secret Black Friday sale will likely include similar discounts, with a few new twists (like more app-only deals and limited-edition items).
Top Picks for Victoria Secret Black Friday 2024
If you’re not sure what to buy, here are our top picks for this year’s sale:
- Dream Angels Push-Up Bra: A classic that provides lift and support—perfect for special occasions.
- Cozy Knit Loungewear Set: Oversized hoodie and joggers made with soft fleece—ideal for winter.
- Bombshell Holiday Gift Set: Includes the iconic Bombshell perfume, body lotion, and mist—great for gifting.
- PINK Seamless Panties: BOGO free offers make these a steal—they’re comfortable and invisible under clothes.
- Shea Butter Body Lotion: Rich and moisturizing—perfect for dry winter skin.
Final Tips to Maximize Savings
To get the most out of the Victoria Secret Black Friday sale, follow these final tips:
- Stack Coupons: If you have a Victoria Secret Credit Card, use it to get extra rewards (like 5% cashback) on your purchase. You can also stack coupons (like a 10% off email code) with sale prices for even more savings.
- Check for Restocks: Popular items often sell out quickly, but Victoria Secret usually restocks them during the sale. Check the app or website every few hours to see if your favorite item is back in stock.
- Know the Return Policy: Most items bought during Black Friday can be returned within 60 days—keep your receipt and original packaging just in case.
- Don’t Wait: The best deals go fast, so start shopping as soon as the sale goes live. If you’re shopping online, add items to your cart a day before to save time.
Conclusion
Victoria Secret Black Friday 2024 is shaping up to be an incredible event, with unbeatable deals on lingerie, loungewear, fragrances, and beauty products. Whether you’re shopping online or in-store, preparation is key—sign up for emails, download the app, and create a wishlist to make the most of the sale. Don’t miss out on these deals—they only come once a year! Happy shopping!